Consulting for Designers:
Entering or expanding within the U.S. wholesale market requires both strategic clarity and informed execution. Whether launching a new brand or refining an established presence, 11th & Gray offers tailored consulting designed to support each stage of growth.
With over 15 years of experience across the fashion and luxury eyewear industries, the agency provides expert guidance to help brands navigate key decisions with confidence. From market entry strategy to brand positioning and wholesale development, each engagement is approached with a focus on long-term success and sustainable growth.
Areas of focus include:
BRAND MARKETING:
+ Creating or updating your brand story
+ Marketing materials (look books, line sheets, training materials)
+ Training your sales team on the collection
MERCHANDISING
+ Merchandising calendar
+ Training the Merchandising team
+ Reporting for in-store visits
+ Planning in-store events, trunk shows, and pop up shops
STRATEGY AND PLANNING
+ Pricing and margins
+ Analyzing your sales (what are the numbers telling you!)
+ Develop targeted distribution
+ Collection planning (sku count, delivery, price range)
+ Projections
+ Managing on hand
+ Off Price liquidation (who to sell to and pricing)
+ Market calendar
+ Tradeshows (which to do, how to budget, and understanding if the show is working for you)